Ford, Hyundai post higher U.S. sales in May on strong SUV, truck demand

Kalea Hall · Thomson Reuters

· Posted: Jun 04, 2025 8:02 AM EDT | Last Updated: June 4

U.S. car income for Ford Motor and South Korea's Hyundai Motor roseate successful May, the companies reported connected Tuesday, arsenic concerns implicit potential tariff-related terms hikes prompted buyers to enactment accelerated connected their purchases of cars and SUVs.

U.S. President Donald Trump's tariff policies person fuelled  uncertainty crossed the car industry, driving up proviso costs, pressuring margins and pushing immoderate automakers to walk the  expenses connected to consumers.

The income besides got a boost from offers and trade-in deals for affordable pickups and crossovers.

Ford's wide income roseate to 220,959 units successful May from 190,014 units a twelvemonth ago.

The Detroit automaker's F-Series motortruck income climbed 15 per cent to 79,817 vehicles during the month.

Ford successful April extended discounted rates to its customers that are mostly reserved for its workers to support income moving, though the automaker besides hiked prices connected 3 of its Mexico-made products successful May.

Hyundai besides reported an 8 per cent year-on-year emergence successful U.S. car income to 84,521 vehicles successful May.

The institution noticed a prime up successful request successful March and April with a "little spot of a rush" from consumers coming successful to acquisition due to the fact that they were acrophobic astir imaginable tariff terms increases, Randy Parker, CEO of Hyundai Motor America, said successful an interrogation connected Tuesday.

But nary decisions were made connected changing sticker prices for the brand's vehicles arsenic a effect of tariffs, Parker added.

A terms extortion programme instituted by the automaker successful aboriginal April ended connected June 2 and was not extended. The programme guarantees nary hikes to sticker prices connected caller vehicles sold done the period.

"This play truly marks our regular yearly pricing review," Parker said. "We instrumentality a look astatine marketplace dynamics, user demand, autarkic of tariffs."