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Saskatchewan·DEAL DIVA
Loyalty programs connection perks and benefits, and support you coming backmost for more. The Deal Diva took a heavy dive into 4 fashionable programs that person been revamped successful caller years: Triangle, Scene Plus, Air Miles and PC Optimum.
The Deal Diva did a heavy dive into 4 of Canada’s astir fashionable programs to assistance you decide
Anna-May Zeviar · CBC News
· Posted: Mar 17, 2025 7:00 PM EDT | Last Updated: 10 minutes ago
Rewards programs are everywhere.
For businesses, they are each astir luring and retaining customers done discounts, points and deals, and tracking user behaviour for selling purposes.
But however bash you cognize which 1 is the champion for you? It depends connected wherever you shop, what you buy, and however overmuch effort you privation to enactment into it.
To assistance you out, the Deal Diva took a heavy dive into 4 reward programs for CBC Radio's The 306. In each segment, she gives an overview of the rewards program, how to earn, however to spend, and however to maximize its benefits.
Triangle Rewards
Triangle Rewards are fundamentally a new, integer mentation of "Canadian Tire Money," which is the OG of loyalty programs, starting successful the 1950s.
It has since expanded to much than Canadian Tire – Triangle Rewards tin beryllium earned and utilized at Sport Chek, Marks, Atmosphere and Sports Experts, to sanction a few.
So, if you are an outdoorsy idiosyncratic who's into sports oregon hockey, this programme is for you!
LISTEN | How to get the astir retired of the Triangle Rewards program: The 3067:08The 306's Deal Diva looks astatine reward programs
Scene+
You mightiness retrieve Scene when it archetypal started retired arsenic a rewards programme for Cineplex movie theatres.
In 2021, Cineplex joined forces with Scotiabank for a large revamp. Now, there are galore much partners and ways to earn, including astatine restaurants and market stores.
LISTEN | What's antithetic astir the Scene+ program: The 3067:29The 306's Deal Diva looks astatine reward programs
Air Miles
Air Miles started backmost successful 1992 and for years it was a much-beloved programme heavy focused connected question rewards.
About eight years ago, the institution announced Air Miles would expire aft a definite timeframe. That made a batch of longtime collectors angry, and a clump of partners, including Sobeys, Safeway and Rexall, jumped ship.
In 2023, erstwhile Air Miles's genitor institution filed for bankruptcy, BMO to signed a woody to instrumentality implicit and reinvigorate the program.
LISTEN | How Air Miles is present astir overmuch much than travel: The 3067:35Deal Diva: Air Miles
PC Optimum
Shoppers Drug Mart launched its Optimum programme 25 years ago, and it rapidly became 1 of the biggest lawsuit loyalty programs successful Canada.
It has since expanded to see Loblaw-owned market stores and state stations, among different businesses.
LISTEN | How to strategize to get the astir retired of the PC Optimum program: The 3067:30Deal Diva: PC Optimum
Love deals? Click present for much Deal Diva segments for much large tips connected redeeming money.
ABOUT THE AUTHOR
Anna-May Zeviar is the Creator Network shaper for CBC Saskatchewan. She besides produces the CBC Saskatchewan News astatine Six, and has a vigor file arsenic the Deal Diva. Anna-May has worked astatine CBC since 2000, starting successful Vancouver. She's worked successful BC, Alberta and Saskatchewan arsenic a reporter, writer, host, and producer. If you person communicative ideas oregon a transportation for the Creator Network, email [email protected].
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