Quebec takes swipe at Trump in new buy local ad campaign

CBC News

· Posted: Apr 10, 2025 12:21 PM EDT | Last Updated: 9 minutes ago

The Quebec authorities is erstwhile again trying to get radical to purchase locally, this clip with an advertisement run that includes immoderate wordplay that references U.S. President Donald Trump.

The advertisement campaign, which officially launched Thursday, encourages radical to enactment Quebec industries, businesses and workers successful airy of the ongoing commercialized warfare with the United States.

That besides means choosing Quebec products astatine the market store, consuming Quebec civilization and travelling wrong the state alternatively of going southbound of the border.

The slogan, written successful French, goes similar this: "En achetant Québécois, connected ne se Trompe pas," which in English means that we can't spell wrong buying Quebec products.

In the animated advertisement for video platforms, the connection "Trompe" is temporarily misspelled with a "u" alternatively of an "o" — an evident jab astatine the president.

"We're launching this run to reiterate thing that is obvious, but essential: Buying section and choosing Québécois is the champion mode to enactment our businesses," the bureau of Quebec Premier François Legault said successful a connection to Radio-Canada.

"Choosing Québécois is factual enactment successful airy of the unjustified decisions of the Trump administration."

WATCH | If you're looking to bargain local, support this successful mind: 

The advertisement run is expected to past 2 weeks crossed print, broadcast and integer media. 

According to Radio-Canada, the run outgo $321,000.

On Wednesday, Trump announced a intermission for astir of the "reciprocal tariffs" he had imposed connected a ample fig of countries astir the world, which doesn't alteration thing arsenic acold arsenic Canada is concerned. U.S. tariffs connected Canadian-made vehicles, steel, aluminum and vigor stay successful place.

On Thursday, Legault was successful Sherrington, Que., a municipality successful the Montérégie located astir 30 kilometres distant from the U.S. border. 

He announced a $5 million investment successful Produit Frais FMS, a ample cultivation company, truthful it tin physique a works to dainty and bundle carrots.

The Quebec authorities says this concern is portion of its effort to marque the state much self-sufficient erstwhile it comes to nutrient products.

According to the province, its concern would screen astir 20 per cent of the project's cost.