Netflix is launching new TV interface and AI mobile features

Isaac Hung‎ · CBC News

· Posted: May 07, 2025 1:19 PM EDT | Last Updated: 11 minutes ago

Netflix users globally tin expect a revamped TV interface starting connected May 19. The streaming platform is besides incorporating an AI hunt diagnostic to the iOS mobile app.

The updates get arsenic Netflix seeks to support and grow its marketplace stock amid increasing uncertainties and concerns astir a imaginable U.S. recession curbing user spending.

The caller TV interface volition reposition navigation shortcuts to search, shows, movies, games and "My Netflix" to the apical that remains visible, alternatively of an expandable sidebar. The categories tab volition beryllium expandable from the hunt button. Recommendations volition beryllium much responsive and refresh based connected the user's viewing, searching and browsing history. Titles volition connection much accusation directly, with highlights similar "Emmy Award winner" and "highly rewatched."

Netflix besides announced the incorporation of AI successful the find experience, starting with a caller hunt diagnostic connected their mobile platform. It volition rotation retired to users this week arsenic an opt-in beta connected iOS.

Users volition soon beryllium capable to hunt for shows and movies with natural, conversational phrases similar "I privation thing comic and upbeat," successful summation to recommendations being generated done instrumentality learning and AI. Generative AI volition besides showcase titles successful much languages and locations astir the world.

The streaming elephantine is besides riding on the question of societal media vertical videos. They'll beryllium investigating a vertical provender connected mobile successful the coming weeks with clips of shows and movies. Users volition beryllium capable to scroll and pat connected the clip and commencement watching immediately, adhd it to "My List" and stock it with friends.

Chief merchandise serviceman Eunice Kim said successful a property merchandise that the company wanted to make a much intuitive and responsive acquisition that was much flexible for their wide amusement offerings.

The update and exertion innovations are portion of Netflix's continuous efforts to grow its features aft introducing games inspired by its content, specified arsenic Too Hot to Handle and Squid Game, and unrecorded streaming events similar Jake Paul vs Mike Tyson, which broke streaming records.