NBC, IOC sign $3B US Olympic media rights deal through 2036, including Salt Lake City Winter Games

The Associated Press

· Posted: Mar 13, 2025 2:27 PM EDT | Last Updated: 3 minutes ago

NBC volition present beryllium the champion of Olympic broadcasting successful the United States done astatine slightest 2036.

The IOC said Thursday it signed its long-time United States broadcast spouse to a $3 cardinal US renewed woody for the 2034 Salt Lake City Olympics and the 2036 Summer Games.

The International Olympic Committee's connection said the statement elevates Comcast NBCUniversal to being a strategical spouse alternatively of conscionable a media rights holder, promising "innovative associated strategical initiatives and projects" and involving the streaming level Peacock.

The IOC said it would payment from "Comcast's concern successful applicable and innovative start-ups" successful a woody that was amazingly announced successful the last weeks of Thomas Bach's enactment of the Olympic body.

The 2036 big has yet to beryllium decided with involvement shown by Olympic officials successful countries including India, Qatar, Turkey, Hungary and Indonesia.

NBC signed its astir caller Olympic rights woody successful 2014 covering each Summer Games and Winter Games done 2032. That was valued astatine $7.75 cardinal and includes the adjacent Summer Games successful 2028 successful Los Angeles.

NBC was wide seen to person a bully and profitable 2024 Paris Olympics, with roving analogous Snoop Dogg proving to beryllium a immense deed with audiences astatine location and fans successful the city.

The broadcaster said its sum from Paris reached 67 cardinal full viewers connected mean regular crossed each platforms.

That NBC woody done 11 years agone was a large determination aboriginal successful Bach's IOC presidency that secured the fiscal aboriginal of the Olympic body.

The caller U.S. rights woody has been sealed conscionable 1 week earlier Bach's successor is to beryllium elected astatine an IOC gathering successful Greece on March 20.

"The media scenery is evolving rapidly and, by partnering with 1 of the world's starring media and exertion companies, we volition guarantee that fans successful the United States are capable to acquisition the Olympic Games similar ne'er before," Bach said successful the statement.

NBC has broadcast each Summer Olympics since 1988 and each Winter Games since 2002 successful Salt Lake City — each the games since the 2000 Sydney Olympics. A erstwhile renewal successful 2011 secured each games from 2014 done 2020 for $4.38 billion.

"It is our grant to proceed to bring the afloat powerfulness of our company's expertise successful creating and distributing contented that connects with Americans," Comcast Chairman and CEO Brian Roberts said, "as good arsenic to statesman to supply adjacent much innovative technological enactment and solutions to the IOC and its stakeholders successful areas that payment athletes and the galore radical dedicated to organizing the Olympic Games astir the world."