Intact partners with Northern Super League, adding to women's sports sponsorships

Neil Davidson · The Canadian Press

· Posted: Mar 05, 2025 11:53 AM EST | Last Updated: March 5

Intact Financial Corporation is doubling down connected its concern successful women's sports.

Intact Insurance, whose concern with the Professional Women's Hockey League was announced successful November, is becoming a "founding partner" of the Northern Super League, Canada's caller pro women's shot league.

"At Intact, we put successful women's sports due to the fact that it's some a astute concern determination and a almighty mode to lend to a much equitable and vibrant future," said Imen Zitouni, Intact's elder vice-president and main selling officer. "By supporting these unthinkable relation models, we purpose to animate the adjacent procreation of athletes and marque a affirmative interaction connected our communities."

Intact is besides partnering with 3 of the league's six clubs -- the Montreal Roses, Ottawa Rapid FC and AFC Toronto – with the institution having a "good percentage" of its customers successful Quebec and Ontario. It says it volition collaborate with the NSL connected "community initiatives to grow entree to the crippled for underserved communities."

The multi-year PWHL statement sees Intact arsenic a founding spouse for the league's 3 Canadian teams: the Montreal Victoire, Ottawa Charge and Toronto Sceptres.

Wednesday's announcement comes 3 days up of International Women's Day.

The Northern Super League kicks disconnected April 16 with Vancouver Rise FC hosting the Calgary Wild astatine B.C. Place Stadium. Three days later, AFC Toronto hosts Montreal astatine BMO Field.

Intact besides sponsors the Montreal Canadiens, Speed Skating Canada and operates the Centre de glaces Intact Assurance successful Quebec City, a installation that hosts assorted assemblage sports programs.

The institution says it has focused connected diverseness wrong its firm structure, with 44 per cent of its Canadian enactment positions held by women.

"It is arsenic important for america to besides marque definite that we unrecorded those values externally arsenic well," said Zitouni. "And successful this lawsuit done sports specifically."

Other NSL partnerships see Canadian Tire, SportChek, DoorDash, Coca-Cola, WestJet and Westland Insurance.