David Fincher Directed a Strange New Xbox Ad With Rat People

Xbox enactment retired a caller advertisement for its broader ecosystem, and the institution enlisted directors David Fincher and Romain Chassaing to make it. It's astir Xboxes, escaping the mundanity of a humdrum life, and also, rat people.

The Xbox "Wake Up" Brand Trailer sits astatine a 1 minute, 23 2nd run-time. In it, a rat-person wakes up successful their furniture and goes astir their day; moving out, commuting, clocking successful and retired astatine work. All the while, they spot humans occasionally disconnected to the side, utilizing a instrumentality oregon screen.

As it turns out, those are each devices playing Xbox successful immoderate way. As the trailer notes, you tin play Xbox connected your console, oregon connected different hardware, oregon immoderate could upwind up being an Xbox.

It's bizarre, but surely memorable, and a spot much entertaining than the accustomed console ad. Though, that whitethorn not beryllium astonishing coming from this directorial duo. David Fincher has garnered acclaim for his enactment connected the likes of Fight Club, Se7en, Gone Girl, and The Social Network. French manager Romain Chassaing has besides enactment unneurotic immoderate absorbing visuals successful euphony videos for "I Own You" by Wax Tailors and "Fade Away" by Vitalic.

The reactions truthful far? Well, they're amazingly on-board with the rat people.

"Yesss much weird ads please," 1 YouTube remark said. "This gave maine 2000’s vibes."

Many mention the older, alien ads of past consoles. Honestly, I'm close determination with them. Console and level ads tin usage a small spot of the bizarre to spice things up. Even if you're conscionable promoting the unreality streaming capabilities oregon the wide ecosystem, astatine slightest it's going to instrumentality successful your caput a spot much than the accustomed stuff.

Eric is simply a freelance writer for IGN.