Canadian brewery selling pack of 1,461 beers to cope with Trump's presidency

Kevin Maimann · CBC News

· Posted: Mar 11, 2025 7:39 PM EDT | Last Updated: 9 minutes ago

A brew a time keeps the chaos astatine bay.

OK, possibly not. But a long-running Canadian brewer hopes a monolithic crate of brew will help customers woody with the exhausting quality rhythm nether U.S. President Donald Trump.

Moosehead's Presidential Pack contains 1,461 beers, successful 473-millilitre cans — marketed arsenic "just capable Canadian lagers to get done a afloat statesmanlike term."

That works retired to 1 tin per time for the adjacent 4 years, including the leap year. 

Moosehead's selling manager Karen Grigg told CBC News Network the institution wanted to pat into the Canadian pridefulness it was seeing, and has received a flood of interest.

"We had nary thought what would hap erstwhile we really launched it, and the effect has been overwhelming," she said. 

Grigg said Moosehead initially made conscionable 5 Presidential Packs, each priced astatine $3,490 positive taxation and deposit. 

The archetypal 1 sold wrong 11 minutes connected Friday, and each 5 sold within 24 hours. The institution past made different five, which besides sold out.

By precocious Tuesday afternoon, much than 100 radical were connected a waiting database for more.

Based successful Saint John, N.B., Moosehead was established successful 1867 — the aforesaid twelvemonth arsenic Canada's confederation — and bills itself arsenic the country's oldest autarkic brewery and the largest afloat Canadian-owned brewer.

Grigg says the institution has been getting affirmative messages from radical crossed Canada and the U.S. successful effect to the Presidential Pack.

Many person expressed amusement connected societal media, arsenic well, though immoderate person joked that 1 brew a time is not capable to cope. 

Customers buying for Canada Day, different ample events

Grigg says purchasers person truthful acold indicated they program to stock the suds anyway, buying them for Canada Day celebrations and different large assemblage events.

"There's parades, there's campgrounds, each 1 has a unsocial story."

That mightiness beryllium a amended program than spreading them retired implicit 4 years, arsenic brew connoisseurs accidental the drinks would start to diminution successful prime earlier a twelvemonth is up. 

The patriotic selling maneuver has besides highlighted immoderate complications with attempts to boost the country's system successful airy of U.S. President Donald Trump's tariffs connected Canadian goods. 

WATCH | Ontario pulls U.S. intoxicant from LCBO shelves successful effect to tariffs:

The Presidential Pack is presently lone disposable to residents of Nova Scotia, New Brunswick and Ontario. Grigg says that's because those are the lone 3 provinces Moosehead tin retail in, owed to interprovincial commercialized restrictions.

"We would emotion to person done this Canada-wide," she said.

That could soon change, however. Ottawa reached a woody past week with each provinces, but for Prince Edward Island and Newfoundland and Labrador, to remove obstacles preventing their intoxicant from being sold successful different jurisdictions. 

The provincial governments are expected to seal the statement successful a model wrong weeks. Internal Trade Minister Anita Anand told CBC News the determination was portion of an "unprecedented enactment to trim commercialized barriers successful Canada." 

Meanwhile, provinces person been ditching U.S. booze.

B.C. and Ontario person pulled all U.S. intoxicant from the shelves astatine authorities stores successful effect to tariffs, portion Alberta has halted imports of American intoxicant products. 

Moosehead's last obstacle is really delivering the monolithic crates of brew to idiosyncratic customers.

Grigg says the institution volition marque it happen 1 mode oregon another.

"We are up to the task of getting this lawsuit of brew to each azygous location," she said. "It whitethorn beryllium a antithetic means each way, but we're going to get it there."