Archie, Jughead and friends are helping raise money for a Newfoundland fire department

Alex Kennedy · CBC News

· Posted: Apr 26, 2025 9:30 AM EDT | Last Updated: 2 minutes ago

A unpaid occurrence section successful Newfoundland is hosting a telethon to assistance rise funds for caller instrumentality implicit the adjacent year. It's besides getting a boost from an iconic formed of comic publication characters.

The Harbour Breton Volunteer Fire Department, located connected the southbound seashore of the island, has partnered with Archie Comics to merchandise a peculiar edition.

"Harbour Breton conscionable happens to beryllium 1 of the astir beauteous towns that I've seen present connected the island. [It's] beautiful scenery down present connected the southbound seashore [and a] perfect spot for Archie, Jughead, Betty and Veronica to visit," Kevin Hickey, a subordinate of the occurrence department, told CBC Radio's On The Go connected Thursday.

The screen of the comic shows Archie, Betty and Veronica watching Jughead get rescued by section firefighters. Jughead got stuck successful a histrion portion trying to debar kissing a cod fish — a classical portion of Newfoundland's screech-in ceremony. 

"It turns retired that Jughead, though his appetite is usually rather strong, didn't rather person the appetite for this," Hickey said with a laugh.

The comic came from a tendency to person an extracurricular of the container idea to help raise money, says Hickey, who has a narration with Archie Comics done his vocation arsenic a comic publication retailer. He says the institution was anxious to help.

"We presented them with the thought for the cover, and they made it happen. So yeah, we're ace excited astir it," helium said. "Everyone successful the occurrence section is ace proud."

But it isn't the archetypal clip Archie and friends travelled to Newfoundland. The unit recovered its way to L'Anse aux Meadows successful Life With Archie #280, released successful 1990.

Hickey says 250 of the collectors' variation comic books person been printed. They volition beryllium fixed to the archetypal 150 radical to donate $50 oregon much to the telethon, portion the remainder volition beryllium fixed distant done a raffle for anyone who donates $25 oregon more.

He says helium knows it volition beryllium a hot-button item, fixed Archie's ample instrumentality basal and a Newfoundland connection.

"We deliberation it volition beryllium sought aft by collectors, including Archie collectors from abroad," Hickey said. "There's going to beryllium people, you know, astatine location successful this state looking for this book, and radical each implicit the world."

The telethon runs from 1 p.m. to 5 p.m. NT connected Sunday.

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